As a Personal Stylist, I often turn to unique international designers for clients who may well be a little tired of their current shopping experience – and just what better way than to go through the Glamour of Hollywood’s LA Fashion Week!
Whist nobody would argue London’s among the best shopping destinations on the planet, it can sometimes feel like our choices are limited, and everywhere you look the same brands. If jet-setting to LA to improve your wardrobe is not a choice though, finding a stylist to be your vision at the FROW ensures you’ll be first to find out upcoming trends.
First stop, Fashion Week Los Angeles (FWLA) at Union Station. The notorious LA traffic had us arrive with simply moments to spare before show! Thanks to a friend who prior plucked me from a shopping spree at BCBG Max Azria (flashbacks to getting changed in a car, new faux stingray clutch now in tow!).
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Enter Union Station – a great space of art deco interiors. Guests enjoyed having their photos drawn in the garden with chance to catch the LA sun between shows. Regardless of press-only accessibility show space, the shows were broadcast live on movie screen to commuters who passing through, giving a feeling of community spirit.
In keeping with LA’s active lifestyle, I saw a crossover between fashion and activewear. Cynthia Rowley’s sporty, surfer girls brought the glamour of Malibu beach alive.
To menswear and it was refreshing to determine Moods of Norway’s pop of colour within their collection, greatly fitting a London aesthetic. They introduced dressy day-to-evening pieces to LA’s relaxed casual vibe, having opened their flagship store in Beverley Hills. If someone was wondering whose flashy pink limousine was parked outside – it had been Moods of Norway. Usual for their tongue-in cheek, oddball Scandinavian feeling of humour, as is their pink tractor logo.
Back to LA urban style, I loved the feather effects used in Robin’s Jean. The collections have influences from Native American culture and synonymous with freedom. The French designer brings the love for denim to the brand.
Besides the shows, a fascinating aspect of Fashion Week Los Angeles were the panel discussions, especially one on cosmetics. Like a Personal Stylist clients often ask me for make-up, in addition to fashion advice, so I was interested to hear a good App called Think Dirty, Shop Clean spoke of by a couple duo Plume. This App allows you to scan the barcode of your skincare and make-up brands to determine their ratings for carcinogens, and side effects to reproductive system. Not great news could be that the well-known brands I attempted in the App were bad for a high degree. Thankfully the App recommends non-harmful alternatives and links you straight to where they may be bought online.
Next stop Hollywood Sunset Boulevard at new Columbia Square, home of Los Angeles Fashion Week (LAFW).
Inspired through the styling of early 90s pop group Dee Lite, the Phlemuns show was the best, the designer creating flattering proportions. Amongst trends spotted were bandanas, here tied in a simple knot round the neck (what’s not to love?). Word at fashion week was Pleumuns includes a strong music following too.
Serbian born, London-based designer George Styler brought an interesting mix of ethnic inspirations and art, showing floral and animal motifs – as featured stylish Italia.
Another standout collection for me personally was Dena Burton and her luxurious faux furs. The designer spoke of utilizing cruelty free materials, in keeping with LA’s love of animals. As being a supporter of cruelty-free fashion I am always looking for exceptional quality faux fur and was very astounded by the plethora of styles. A collection for the modern jet-setter woman.
All Images Credit Goes To : HuffingtonPost
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